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Serves up a new column written by a web advertising professional sharing their experiences and insights every business day.
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How moreofit Searches
Each website has a unique tag signature -- a set of words
that users have described the website as. Moreofit searches
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1: Similarity
A site's "similarity" is determined by how well its tag signature matches the tag
signature that is being searched for. A 100% match means that it has the exact same
tags in the exact same order, while a 0% match means it has no tags in common.
2: Popularity
The popularity of a website is, well, pretty much self explanatory.
3: Tag Signature
The tag signatures show how a site is described. The deeper the color of the tag,
the more frequently the website is tagged as this. Tags underlined blue denote a tag
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