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How blogs and citizen journalism are impacting public relations, by Steve Rubel.
http://www.micropersuasion.com/
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1: Similarity
A site's "similarity" is determined by how well its tag signature matches the tag
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2: Popularity
The popularity of a website is, well, pretty much self explanatory.
3: Tag Signature
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the more frequently the website is tagged as this. Tags underlined blue denote a tag
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