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Cision is the leading global provider of media monitoring, media research, distribution, and media evaluation PR software and services.
http://www.cision.com/
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Each website has a unique tag signature -- a set of words
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1: Similarity
A site's "similarity" is determined by how well its tag signature matches the tag
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2: Popularity
The popularity of a website is, well, pretty much self explanatory.
3: Tag Signature
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